In April 2025, we partnered with three top Helsinki restaurants — @boonnamrestaurant, @paulettehelsinki and @karppi_fusion_izakaya — to launch Masterfest Elite, a one-time-only dining experience.

Each restaurant took the spotlight for one exclusive week, offering a completely new menu created solely for this campaign — never served before, never again.

We led the full campaign from concept to execution:

• Developed the Masterfest Elite brand and creative direction

• Produced high-quality content across all locations

• Managed storytelling, social media, and campaign rollout

The result? Full bookings, strong visibility and three restaurants elevated through an unforgettable food experience.