Boon Nam Paulette Karppi

Case study

Masterfest Elite: a one-time dining campaign.

  • LocationHelsinki
  • Year2025

In April 2025, we partnered with three top Helsinki restaurants, Boon Nam, Paulette and Karppi, to launch Masterfest Elite, a one-time-only dining experience.

Each restaurant took the spotlight for one exclusive week, with a new menu created only for this campaign. Never served before, never again.

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We led the full campaign

  1. 01

    Brand & creative direction.

    Developed the Masterfest Elite brand and creative direction.

  2. 02

    Photo & video.

    Produced photo and video content at all three restaurants.

  3. 03

    Story & rollout.

    Managed storytelling, social media and campaign rollout.

The result

Full bookings, strong visibility and three restaurants seen in a new light.

  • An image of The Boon Nam.

    01

  • An image of The Boon Nam.

    02

  • An image of The Paulette.

    03

  • An image of The Paulette.

    04

  • An image of The Karppi.

    05

  • An image of The Karppi.

    06

Masterfest Elite Trailer: Helsinki dining campaign

Paulette

Boon Nam

Karppi

Restaurant campaign: Masterfest Elite, three Helsinki restaurants, Helsinki

Industry
Restaurants and hospitality
Deliverable
Campaign brand, photo, video and social media
Location
Helsinki, Finland · April 2025
Client
Masterfest Elite