Boon Nam Paulette Karppi

Masterfest Elite: a one-time dining campaign

boon nam | Paulette | karppi

Helsinki

In April 2025, we partnered with three top Helsinki restaurants, @boonnamrestaurant, @paulettehelsinki and @karppi_fusion_izakaya, to launch Masterfest Elite, a one-time-only dining experience.

Each restaurant took the spotlight for one exclusive week, with a new menu created only for this campaign. Never served before, never again.

We led the full campaign:

  • Developed the Masterfest Elite brand and creative direction

  • Produced photo and video content at all three restaurants

  • Managed storytelling, social media and campaign rollout

The result: full bookings, strong visibility and three restaurants seen in a new light.

Planning a campaign for your restaurant? Book a meeting →

Masterfest Elite Trailer

Paulette

Boon Nam

Karppi