Masterfest Elite: a one-time dining campaign
boon nam | Paulette | karppi
Helsinki
In April 2025, we partnered with three top Helsinki restaurants, @boonnamrestaurant, @paulettehelsinki and @karppi_fusion_izakaya, to launch Masterfest Elite, a one-time-only dining experience.
Each restaurant took the spotlight for one exclusive week, with a new menu created only for this campaign. Never served before, never again.
We led the full campaign:
Developed the Masterfest Elite brand and creative direction
Produced photo and video content at all three restaurants
Managed storytelling, social media and campaign rollout
The result: full bookings, strong visibility and three restaurants seen in a new light.
Planning a campaign for your restaurant? Book a meeting →
Masterfest Elite Trailer
Paulette
Boon Nam
Karppi